Posted by: pcoxhooten | March 30, 2011

Pink Floyd Another Brick in the Wall Part 1

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Posted by: pcoxhooten | March 30, 2011

Pink Floyd Another Brick in the Wall Part 1

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Posted by: pcoxhooten | December 17, 2010

best friends

I made this slide show for my new media class and wanted to share it with you.
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Posted by: pcoxhooten | December 10, 2010

Terrapin Station

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Posted by: pcoxhooten | December 5, 2010

The Annoying Sister

My daughter actually does annoy many of us like this.
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http://www.doctoroz.com/videos/rachael-ray-healthy-budget-pt-4
Posted by: pcoxhooten | November 24, 2010

Annoying Orange: Annoying Pear

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Posted by: pcoxhooten | November 19, 2010

the future

Reading Reaction 13

 

Speculating what is to come in this technologically advanced society may be hard to pinpoint. There are so many new ideas out there that I just wish that I could be one of those innovators. Although my chances are slim, I am still grateful for the others who can make possible the things that seem impossible to me. Although the clip from the Today show hardly seemed impossible to me I still would have not thought of newsertainment.

Shows for children like Barney, Sesame Street and Dora the Explorer use songs to help hold the attention of children so they can learn but I don’t think that adults should be entertained while getting their news.

I really don’t like music in the background all that much to begin with. When commercials come on at my house we all reach for the mute button. I can’t stand the constant bombardment commercial television has to offer me. I just block it out by blocking out the noise. I understand that it is the commercial dollars that drives the programming but I still think it’s intrusive so I just take small measures to rid myself of unwanted noise. Movies and television use sound almost all of the time. Usually it is so subtle that it is hardly noticeable but other times it is all the scene is LOUD MUSIC. The intensity is more than I prefer to endure. I ask my husband Shane if he can turn down the volume on his action-adventure or thriller movie. He asks, “Why, their not even saying anything?” Until I point out the sound that is obvious to me he hadn’t even noticed it. Of course that’s what the movies, radio, and TV shows want, another way to hold our attention with louder and more bizarre tactics. I wonder if any studies have been done on the effect that recent commercials, news, TV and movies are overly intrusive.

 

I was glad to see a chapter dedicated to smaller media markets. Usually the focus is on the large markets like Disney and ABC. This is probably because it is more likely that these larger markets are moving into convergence faster because they have the money. David Geffen, co-founder of DreamWorks, said, “Convergence may be the most expensive thing in the world” (Landler & Fabricant, 2002, p.1, in Grant & Wilkinson, 2009). I believe that there is much more to come for convergence.

Smaller news outlets don’t have the huge budgets but that has not stopped many local partnerships in news media. Chapter 12 author Tony De Mars wrote, “Redding (2002)notes that cost and profit issues, combined with a shrinking audience and changing habits of news consumers, led to about 60 noteworthy print-broadcast partnerships are in local markets across the country” (Grant & Wilkinson, 2009, p.204). The smaller markets didn’t usually merge, they would partner up with other local media. Sometimes these partnerships were destined for trouble. With one group of people used to doing things their way and the other group with the same argument can become a problem in the beginning. Egos, past training, ethics issues, and jargon are just a few of the problems convergent newsrooms can run into.

Dailey, Demo & Spillman (2005) introduced five stages of activity among news organizations involved in convergence. (1) Cross-promotion, (2) Cloning, (3) “Coopetition”, (4) content sharing, and (5) full convergence. I see some problems with this especially the “coopetition” part. How can one be in cooperation and competition at the same time? I just heard a broadcast news promotion yesterday say “KETK, first to have the story and first to have it online.” This reassures me that coopetition may not work. We might have to share information. Old school journalists probably cringe at the idea of sharing their scoop with another outlet but this seems to be another compromise associated with convergence.

To teach or not to teach, that is the question. Birge (2004) concluded from interviews that schools should not rust into teaching convergence. He claims adding more work to the curriculum will weaken the quality of the classes (Kraeplin & Criado, 2005, in Grant & Wilkinson 2009). My question then is what are we going to teach them in the meantime? Are we going to train our future journalists to do a job (print) that may not be available to them in their adult life? If the internet is the main way the younger generation communicates shouldn’t we be paying attention to the signs? The future will be digital journalism. We may still have the rules of written journalism the types of beats, with additional beats through, of course, the web site. I was scared to death of this new media when I came into this class but now I guess I’m just resigned to acceptance.

 

Many contend that convergence does not give journalists time to think about their stories because they don’t have time to churn it out to al of the different media outlets by their deadline (Corrigan, 2004, in Grant et al., 2009). Ellen Goodman, Boston Globe columnist said, “Good journalism requires time to think about what is being written, while the new content provider of convergence can only ricochet mindlessly trying to meet the demands of myriad media forms”(p.14). Although convergence can be a great thing if it is done right, it can also lose audiences if done poorly (Kaplan, 2003). According to Kaplan, “Big companies converge to make more money,” (Thelen, et al, 2003, p. 518, in Grant et al, 2009). Unfortunately not all news agencies can make money because of convergence. Some small markets prefer the limited partnership because they don’t see a financial advantage to convergence.

 

The research done at Phoenix and Tampa’s newsrooms revealed much about what the employees learned from each other. Zelizer (1993) called this “shared discourse”, which promoted unity among journalists, (Zelizer, 1993, in Grant et al., 2009 p. 221). Now that print and broadcast news out lets are learning each other’s jargon, procedures and ethics there will hopefully be a time when it is just thought of as part of the game of journalism.

 

 

References:

Corrigan, D. (2002, October). Convergence: Over-worked reporters with less news. St.

Louis Journalism Review, pp. 20-21, 23.

Criado, C.A., & Kraeplin, C. (2003, August). The state of convergence journalism:

United States media and university study. Paper presented to the Association for Education in Journalism and mass Communication, Kansas City.

Dailey, L., Demo, L., & Spillman, M. (2005a). The convergence continuum: A model for

Studying collaboration between media newsrooms. Atlantic Journal of Communication, 13(3), 150-168.

Grant, August E. and Wilkinson, Jeffrey S. “Understanding Media Convergence:

that state of the field.” Oxford University Press.

Kaplan, J. (2003). Convergence: Not panacea. In G. Thelen, J. Kaplan, & D. Bradley,

Debate, Journalism Studies, 4(4), 513-521.

Kraeplin, C., Criado, C.A. (2005). Building a case for convergence journalism

curriculum. Journalism and Mass Communication Educator, 60(1), 47-56.

Lowrey, W. (2005). Commitment to newspaper-TV partnering: A test of the impact of

institutional isomorphism. Journalism and Mass Communication Quarterly, 82(3), 495-515.

Malone, M. (2007, June 11). Newspapers find online video niche. Broadcasting

and Cable. Retrieved July 7, 2007, from http//www.broadcastingcable.com/article/CA6450358.html

Silcock, B.W., & Keith, S. (2006). Translating the Tower of Babel? Issues of definition,

Language, and culture in converged newsrooms. Journalism Studies, 7(4), 610-627.

Zelizer, B. (1993). Journalists as interpretive communities. Critical Studies in

Mass Communication 10, 219-237.

 

 

 

Posted by: pcoxhooten | November 13, 2010

Dollars and Sense

Reading response 12

Why aren’t I surprised that all of this convergence seems to boil down to money? It seems everything we do in our society has to do with the bottom line. Of course if we did things without making money we wouldn’t be doing it for long. Media convergence is like anything else in this world change comes whether we are ready for it or not.

Michel Dupange and Bruce Garrision’s qualitative research into media convergence gives us a glimpse into the future of news organizations (Grant & Wilkinson, 2009).

The study was at the Media General’s News Center in Tampa, FL. Media General had converged their newspaper, television station, and internet news into one super-sized operation. While some thought the cross-platform was inevitable, others were skeptical and worried about the effects that convergence could have on their newsroom culture.

I know it seems to make sense, but now I’m getting the same news from three different outlets. They may be swayed by their bias toward one issue or another which would damage their credibility to me. I worry about the Rupert Murdoch’s of the world having too much control over what we think about. I can remember not long ago how many, including myself,  complained about Clearchannel buying up all of these different radio stations to give us a corporate homogenized listen into the world. It seems that the same thing is happening in media convergence but there is no way to stop it.

It seems as though everything with electronic components is often lumped into one category within media although there are some very big differences there are some new electronic convergences to come. Noll argued in the Myth of convergence that just because televisions and computers both have digital components that it doesn’t mean that they will merge into one appliance (Noll 2003, in Grant & Wilkinson, 2009). I believe that we are already in the throws of new technology that takes electronics to a whole new level. I just saw a commercial about a new television that actually has the entire computer as an additional function on the TV set. Now this is not hooked up to the TV it is a part of it. A home computer on the 50 inch screen sounds like the next new thing to have. But it also shows that TV and computer (including internet) are converging as well as the media outlets.

The Orlando Sentinel has a converged newsroom as well as a converged advertising department. I think that ads sold across multiple media platforms by one advertising employee is a great idea. If we all need to learn all aspects of the newsroom it only makes sense to converge that advertising department to offer the most saturation for the client.

John Haile, a former employee calls this “complete convergence” his definition of this is, “a single business operating with multiple platforms: common management, ads sold across multiple media, and a shared news operation” (Aaron, Robinson, & Smothers, 2002, p. 18, in Grant & Wilkinson, 2009). This idea is the economic convergence that is going to pave the way for the future ad sales departments across the nation. According to Killebrew (2003), “Reporters, editors and the supervisors charged with making convergence a reality are finding a great deal of dissonance in the workplace” (Killebrew, 2002 p. 43, in Grant & Wilkinson, 2009). The study that was done at Media General’s Tampa News offices was Qualitative in nature. The information that they gleaned was from observing and interviewing employees. The actual day to day work environment can tell us a lot about what we can do to converge all newsrooms. The cross platform at the Tribune helped operations in many areas. The depth of resources now available to them would be nearly impossible without convergence. Although finances and budgets are still kept separate at the General’s News Center their research department is working on how to make one budget work for all departments.

It was a relief for me to read in this chapter that although the journalists from the Tampa Tribune were initially skeptical about the changes to their newsroom culture, they were able to complete their job duties without too much change. Because writing journalism style is still effective imprint media, these employees do not have to throw away everything they have been taught and start over. They may just have to bend a bit. Now when we talk about the next generation of journalists it’s a whole new game. What will be effective journalism in the future? Will we be able to keep some of the old standards handed down to us like the inverted pyramid? Will print news be gone in 100 years?

References:

Aaron, L., Robinson, J., Smothers, S. (2002, May). Convergence, defined. Presstime, p.8.

Grant, A.E., & Wilkinson, J.S. (2009). Understanding media convergence: the   state of

the field. New York: Oxford University Press.

Killebrew, K.C. (2003). Culture creativity and convergence: Managing journalists in a

changing information workplace. International Journal on Media Management, 5,

39-46.

Noll, A. M. (2003).The myth of convergence. International Journal on Media

Management, 6(3) 12-13.

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